Research Activities

The main areas of survey research covered by Magpie Research Services include the following:

Consumer & Business to Business

• Advertising pre-testing
• Advertising post-testing and tracking studies
• Awareness, usage and attitude studies
• Children’s Research
• New product development
• Packaging and design research
• Product concept/product testing
• Promotions research

Retail

• Catchment area analysis and profiling
• Consumer profiling and behaviour studies
• Customer satisfaction studies
• Mystery shopper studies
• Pedestrian flow counts
• Retailer benchmarking
• Retail observation
• Store location planning

Shopping Centre Customer Insight Studies

Magpie Research Services specialises in undertaking customer insight studies on behalf of leading shopping centres, both on a semi-continuous and 'one-off' basis. There are seven main areas of specialisation as follows:

• Customer exit surveys, involving face-to-face interviews with visitors when they are leaving
• Focus group discussions involving carefully targeted key types of customer
• Research amongst dedicated customer panels
• Assessing advertising and promotions effectiveness
• Catchment area analysis based upon customer post-codes
• Catchment area interviewing to measure awareness, usage and experience, and attitudes towards the centre amongst both existing and potential customers
• Visitor counting measurement, involving manual pedestrian flow-count measures at designated locations throughout the centre – increasingly used to validate the accuracy of mechanical counting systems

The company also has appreciable experience of conducting independent and objective measures of staff performance, by means of mystery shopper studies, and staff opinions and attitudes, by means of staff empowerment studies.