Customer Panels

Objective

The establishment of a dedicated ‘panel’ representative of the profile of the existing customer base, available on a permanent basis to elicit opinions, reactions and attitudes quickly and cost effectively.

Coverage

Once established, the panel is capable of being deployed in two main ways: -

• To focus upon features and issues of immediate importance where feedback on customer attitudes and opinions will aid efficient management decision making

• To monitor any possible changes in behaviour and attitude over time amongst the same precise sample of informants

Methodology

Define and determine the established customer profile and sample size initially, and recruit accordingly. Subsequent contact with individual panel members will mainly be by telephone, to ensure cost efficiency, but can be implemented if necessary by post or face-to-face personal contact. Panel maintenance, and renewal/replacement of members will be continuous.

Data Presentation

Fast turnaround and speedy presentation of the findings is an integral feature of this essentially flexible type of research service.

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